CURIOUS, PASSIONATE
COLLABORATIVE, INVOLVED
With our establishment in 2017, we take great pride in our expanding portfolio that showcases esteemed global brands like O2 surfaces, Alvic, Dekodur Distil, Forescolor and Akus. These state-of-the-art brands breathe life into our product ranges.
As we start on the next chapter of our journey, the future is undoubtedly bright as we strive to expand into other parts of Thailand, and continue to deliver products which are relevant to the design community and experiences beyond expectation.
Founders
Wichien Asawaworarit
Co-founder and Managing Director
Whether it is construction, building materials, interior design or anything pertaining to the realising of dream abodes and stylish spaces, Wichien has experienced it all. From his first foray into the working world at an office furniture company to co-founding TAK Product & Services Co.,Ltd. a forerunner in Thailand’s interior surfaces industry, Wichien has over 30 years of experience, in a myriad of roles which has seen him apply his knowledge and skills extensively
Wichien is constantly in touch with the nuances of local developments and has built an enviable sales network. His proficiency in operations and technical detailing in interior spaces sets him apart his peers. W+G is the ideal platform as he utilises his abilities to expand the company’s footprint in Thailand.
Geraldine Tan
Co-founder and Managing Director
With over 20 years of experience in the interior surfaces industry, Geraldine’s expertise extends from marketing, sales to business development. As the Business Development Director of regional interior surfaces powerhouse TAK Products & Services Pte Ltd, Co-founder of TAK Products & Services Co, Ltd (Thailand) and Founder and CEO of Catalyste Pte Ltd, Geraldine reimages how interior materials should be marketed and sold. Her success includes the launching of various international interior surfaces brands with market penetration across the region.
At W+G, she focuses on solutions and keeping pulse on international trends. From the evaluation of various interior solutions and brands, conceptualization, product development and to go-to-market launch strategies, Geraldine leads a team of professionals working to bring a whole new interior experience to live.
Our unique tale
Let us introduce you to our unique tale.
Once upon a time, in a cosy café, our story began when Wichien, our charismatic managing director, crossed paths with Geraldine, our visionary director. As they exchanged countless conversations and sipped their cups of inspiration, a grand idea emerged—to bring business expansion to the vibrant landscape of Thailand.
Through deep discussions and thoughtful evaluation, they uncovered the secrets behind the thriving laminate industry in Singapore.
It dawned upon them that this formula could be tweaked and replicated, tailor-made for the dynamic Thai market. Since then, our dynamic duo has won the hearts of countless customers, establishing a trusted presence in the market.
The magic lies in the exceptional synergy between Wichien and Geraldine.
Their shared vision and unmatched work ethics have become the backbone of our company’s leadership.
A shining future awaits us. We are dedicated to expanding our reputation, delivering products that resonate with the design community, and surpassing customer expectations.
Our aim is to be the first brand that comes to everyone’s mind when it comes to quality, providing essential surface solutions that elevate experiences. We take pride in empowering Thai designers and contributing to their global recognition. By providing exceptional design surfaces that are not only visually appealing but also durable, user-friendly, and environmentally conscious, we enable them to unleash their creativity and transform spaces with lasting beauty.
